Uncovering the state of Victorian founders.


Found is an annual research project that focuses on the current experiences, challenges, and lessons learned of Victoria’s startup founders.


Our Mission

Our mission is to elevate the voices and stories of Victoria’s founders, as we believe the strongest entrepreneurial ecosystems are led and built by founders.

Over the past few years, there has been a number of reports on the Victorian startup ecosystem, and each one has added an important piece of the picture. But we see a gap, research on the experiences of founders themselves.

Found aims for a closer view of the current challenges and lessons learned of founders grounded in their own words and stories.


Found is proudly powered by Victoria University and Startup Victoria.



Our ecosystem is growing.

Victoria’s startup ecosystem is estimated to more than double over the next few years, generating between $2-4 billion dollars of value and create thousands of jobs.



In funding allocated.

In the past 5 years, $1.73b has been invested in Victorian startups and scaleups across 766 deals and 504 unique companies.



Annual growth.

Victoria’s startup ecosystem is growing at 23% per annum.


April 2019

“Found will give founders from Mildura to Mallacoota the chance to have their voices heard, and to drive the future of a more supportive, successful startup ecosystem in Victoria.”

Peter Dawkins, Vice Chancellor / Victoria University



Our Impact

Startup Victoria and Victoria University have partnered to launch Found to shed light on the experiences of launching ambitious, fast growing startups in Victoria. We are interested in widening the view of startup experiences by featuring entrepreneurs from diverse backgrounds and dispersed across the state. We want to share the highs and lows, and to challenge some of the myths and stereotypes about founders and startup culture that still linger from the past.

We will use the findings to identity gaps for policy-makers and inform new directions for entrepreneurship education providers. But above all, we are hoping this work facilitates founders to learn directly from each other, to help reveal the grit alongside the gloss along the journey of founding an ambitious startup in Victoria.


April 2019

“Found will empower both the public and private sectors to make strategic decisions that will truly help our diverse founder-base to achieve global success sooner.”

Judy Anderson, CEO / Startup Victoria



Get Involved

Founders of startups with rapid-growth objectives are invited to fill in the prequalifying questionnaire by following the link below.

From there, researchers from Victoria University will conduct one-on-one interviews with founder candidates.


We want to hear from you.

In order for us to uncover the true issues founders are facing, and inform policy, we need your insights. Take the 3 minute survey below to have your say.